5 Reasons Why Hotel Translation Boost Your Customer Retention

5 Reasons Why Hotel Translation Boost Your Customer Retention_Banner

When trying to attract new clients from all over the world, it’s crucial to remember how linguistic and cultural habits differ from country to country, and how these differences can influence where people stay.

The goal of hotel translation is to ensure that everybody who finds your property on the internet understands and can use the services you provide. To put it another way, if you make people feel at ease, they are more likely to stick with you.

Given the preceding, here are a few tips to help you get started with your hotel translation project:

#1. Know Your Website

Learn about your visitors’ demographics so you can prioritize which countries are most interested in your brand and service offers. This can be done by looking at your Property Management System (PMS), guest database, and market statistics available online. You may examine incoming travel trends and determine the main markets your potential visitors may be coming from using web tools like Hotel Insights and Google Trends.

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Most important tips:

  • Prioritize major origin markets and determine the types of foreign travellers you wish to reach when dealing with localization.
  • Use your booking history data, as well as information from web sources like Hotel Insights and Google Trends, to figure out where your customers are coming from.

#2. Speak in Your Visitors’ Native languages

Making sure the website is relevant to everyone who visits it is one of the most difficult aspects of hotel translation. To accomplish so, it’s critical to employ the guests’ native language, and hotel translation and localization are critical activities that should be incorporated into the marketing strategy.

“If you want to persuade someone to do or buy something, you have to utilize their language, the language they think in,” says David Ogilvy, a British advertising tycoon – this statement is surely accurate on a deeper level than the language itself, and the data shows it!

Most important tips:

  • Take a holistic approach to your hotel translation project planning. Switzerland, Canada, and South Africa, for example, are multilingual countries. Because languages like Chinese, Arabic, and Spanish have so many dialects, you may need to provide a variety of options to attract visitors from these locations.
  • Only work with a competent translation agency that specializes in your industry and can provide proactive solutions to your language and technological requirements.
  • If you opt to use a free internet tool to translate your text, don’t take it lightly. The notion may appear appealing at first, but the end outcome is more likely to harm your company than to increase revenue.
  • Collaborate with your IT or technical service provider to have your website detect the chosen language when a visitor comes to your site.

#3. Provide appropriate payment alternatives

Allow guests to see room rates in their own currency and accept a variety of payment methods. You will not only save them time by eliminating currency conversions, but you will also increase your chances of getting a reservation.

According to 30% of online customers worldwide, if a site does not accept their preferred method of payment, they will abandon their purchase.

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Keep in mind that the tourists’ preferred payment option is influenced by their country of origin. As a result, it’s vital to know what your target market likes and, if possible, provide more options to guests. Also, remember to recalculate your room rates on a regular basis to keep them in line with exchange rates.

Most important tips:

  • Present prices in the local currency of your website’s visitors, not in the local currency of your property.
  • If the payment currency is different, make it clear what exchange rate will be used.
  • Specify whether any local charges incurred by a guest in your hotel translation and state are included or omitted from the pricing.
  • Depending on the practices used in different nations, decide whether or not the prices you list include tax.
  • Consider providing different payment methods in addition to credit card payments and allowing users to select their preferred way.

#4. Enhance your site’s searchability

Consider search engine optimization (SEO) inside your target language and market in your hotel translation website. This includes determining the most popular Search Engine within that country or region, as well as your chosen keywords so that your material appears on the first page of the SERP (SERP). Also, consider translating the meta descriptions on your website so that readers can readily understand what you’re talking about.

Don’t rely on your knowledge of traveller behaviour and what they could be seeking when it comes to recruiting new users. Rather, understanding how visitors act and developing a tailored communication plan necessitates the use of data and analytics tools.

Make sure your SEO is up to date and that you’re using relevant keywords so that your website ranks well in search results in the markets you wish to target. Remember to use keywords that are relevant to those markets when doing so.

Most important tips:

  • Search for keywords that work well in multiple markets as part of your SEO strategy, in addition to making a hotel translation website.
  • Collaborate with your IT team, or whoever maintains your website, to create several versions of your website dependent on the location of your users, and then show the one that best matches their needs. Testimonials from guests in the United Kingdom, for example, maybe more relatable to users in the same country than those from the Far East.

#5. Bring joy to your visitors

The key to a successful hotel business is excellent customer service, as everyone knows. A happy consumer equals a stronger brand image, increased loyalty, and, ultimately, increased profits. It’s crucial to keep in mind when trying to attract customers from all over the world.

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At the very least, potential guests should be able to ask inquiries in their own language about your business and services. When you know you’ll be dealing with customers from a variety of nations, having bilingual employees comes in handy.

Most important tips:

  • When you know you’ll be dealing with customers from several nations, it’s a good idea to hire multilingual employees.
  • Not only your hotel translation website, but so should all of your hotel’s marketing assets, including brochures, fact sheets, restaurant and spa menus, hotel guides, and so on.

Conclusions

If our language’s beauty unifies us, it is the art of translation that brings us together. You may break down language barriers and reach international travellers in the best way possible by using professional hotel translation services.

Contact GTE Localize if you need assistance in your hotel translation projects!

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